PORTFOLIO
PROJECT: Victoria Wellness
The Challenge
- Low inquiries.
- Poor search visibility.
- A website that wasn’t doing its job.
The Plan
- Rebuild the website from the ground up
- Replace all content and visuals
- Implement a focused SEO strategy
- Improve visibility in Google
The Result
- New inquiries coming in weekly
- Rankings steadily improving
- A website that now supports the business
- Happy clients with happy clients
Project: Valour Law
The Challenge
Important legal work with unclear messaging and a website that made it hard for visitors to quickly understand, engage, and take action.
The Plan
- Simplify the message
- Structure the information
- Make it easier for people to take the next step
The Result
A clearer, more focused website that:
- Communicates the mission effectively
- Makes legal information more accessible
- Supports engagement, participation, and growth
PROJECT: Canyon Air Products
The Challenge
An established HVAC company held back by an outdated website with no clear product structure, making it difficult for customers to find information or take action.
The Plan
- Full website rebuild with a clean, structured layout
- Organized product categories for easier navigation
- Clear, professional messaging for technical audiences
- SEO fundamentals implemented across all pages
- Ongoing maintenance and support
The Result
- Modern, professional fully custom website aligned with the brand
- Easier navigation across a complex product range
- Stronger foundation for search visibility
- Implemented on-page SEO best practices
- Improved access to product information and inquiries
- Ongoing updates, plugin management, and product changes
Ongoing Support
The website is continuously maintained and updated—adding new product lines, removing outdated content, and ensuring everything runs smoothly.
Project: The Good Witch
The Challenge
A well-established holistic nutrition brand with strong educational content, including blog articles, recipes, books for sale, and video content. However, the digital experience was fragmented—key video content existed on a separate platform, and overall site structure made it difficult for users to navigate and engage with the full breadth of material in one place.
The Plan
The focus was to create a unified content ecosystem that improved clarity, accessibility, and engagement across all assets.
- Optimize navigation to support fluid movement between articles, recipes, products, and videos
- Re-architect core site structure for clarity and usability
- Standardize layouts to improve readability and consistency across content types
- Strengthen user pathways to support discovery and engagement
- Seamlessly integrate a previously separate video platform into the main website
- Improve internal linking and content discoverability
The Result
- A unified digital platform
- Brings all content—educational articles, recipes, books, and video—into one cohesive experience
- Removes fragmentation across multiple platforms
- Enhances content discoverability and user engagement
- Strengthens the overall clarity and professionalism of the brand’s online presence
A streamlined digital ecosystem designed to connect content, improve usability, and elevate the overall user experience across all touchpoints.
PROJECT: Lisa Robbins Nutrition – Author Website
The Challenge
A personal author website designed to showcase published work and build audience engagement, but with limited structure for guiding visitors toward key actions such as book discovery, downloads, and external purchase links.
The Plan
- Built a clean, minimal WordPress website structure
- Featured books using image-based navigation linked directly to Amazon listings
- Positioned a free downloadable book as the primary lead incentive to engage with readers and collect email addresses.
- Organized content to reduce friction and improve user focus
- Ensured consistent layout and clear visual hierarchy throughout
The Result
A minimalist streamlined author website that:
- Clearly presents published works in an easy-to-navigate format
- Encourages engagement through a free book offering
- Provides direct access to Amazon book listings
- Creates a simple, focused user journey from discovery to action
A clean, purpose-driven author platform designed to showcase work, encourage readership, and simplify the path from discovery to purchase.
Project: Hanna Julas Romance Author – Author Website
The Challenge
A romance author website designed to showcase books and connect with readers, but with limited structure for guiding visitors through the content or encouraging deeper engagement with the author’s work.
The site needed a clearer focus on discovery, readability, and directing users toward book exploration and external purchase links.
The Plan
- Clarify site structure around core author objectives
- Improve visibility of published books and series
- Reorganize content to prioritize book discovery and readability
- Create a more engaging and intuitive browsing experience
- Strengthen user flow from landing → exploration → purchase
- Improve layout consistency and visual hierarchy across pages
- Ensure clear pathways to external book retailers (Amazon)
The Result
A clearer, more focused author platform that:
- Highlights books in a structured and visually engaging way
- Makes it easier for readers to explore titles and series
- Improves flow from discovery to purchase
- Supports stronger reader engagement and retention
A streamlined author website designed to showcase storytelling, improve discoverability, and create a seamless path from reader interest to book purchase.